For the second week in the box office Don’t Breathe Knocks Out The Competition, sorry Hands of Stone…
What had been a troubled U.S. summer box office is ending on an upbeat note as Sony’s horror-thriller “Don’t Breathe” dominated the four-day Labor Day weekend with $19.6 million and “Suicide Squad” crossed the $300 million mark. With Monday marking the final day of the season, the summer box office is running about dead even with the last year’s $4.48 billion, according to comScore. The 2016 season had 123 days, while last year’s had an extra week.
Even with the release of Ridley Scott’s sci-fi horror film Morgan, Don’t Breathe proves to be the movie to head out and see at theaters.
Warner Bros. is popping bottles this year with one of the strongest Augusts on record led by Warner Bros.’ “Suicide Squad” and bolstered by “Don’t Breathe,” Sony’s “Sausage Party” and STX’s “Bad Moms.” The success of these films has brought the business back to life, noted Paul Dergarabedian, senior media analyst with comScore.
“With only the second billion-dollar August in history (and one of the highest-grossing summer seasons on record), the fact is that going to see a movie in a movie theater remains a powerful draw and a tradition that transcends the reviews and weekly box office analysis.”
“Audiences just want to go to the theater, grab some popcorn and sit in an air-conditioned communal environment and a watch a movie for a couple of hours; this remains a hard habit to break and a compelling outside-of-the-home option for entertainment.”
“Don’t Breathe,” which is playing at 3,051 sites, more than doubled the combined total of the two new entries — Disney’s period romance “The Light Between Oceans” with $5.9 million at 1,500 locations and Fox’s “Morgan” with $2.4 million at 2,020 theaters. “Don’t Breathe” has taken in $55 million in its first 11 days and is already in profit for Sony, thanks its price tag of less than $10 million.
The tale of a home-invasion burglary gone bad declined only 26% from its opening weekend with the extra day. It’s the latest in a long line of strong performers in the horror category this summer, including two New Line entries — “The Conjuring 2” and “Lights Out” — Universal’s “The Purge: Election Year” and Sony’s “The Shallows.”
Warner Bros.’ fifth weekend of “Suicide Squad” showed impressive staying power in second place as it increased by 4.5% with $12.8 million. That was enough for the supervillain tentpole to top the $300 million mark on Monday, making it the eighth 2016 title to do so.
“Don’t Breathe” and “Suicide Squad” pushed the overall Labor Day box office to $126 million, up $9 million from a year ago when the second weekend of “War Room” led with $13.4 million.
Five other holdovers grossed more than “The Light Between Oceans” — the fourth weekend of Disney’s “Pete’s Dragon” and the third weekend of Focus’ “Kubo and the Two Strings,” both with $8.6 million; Sony’s fourth weekend of “Sausage Party” with $6.5 million to push the comedy to nearly $90 million; and Warner’s third frame of “War Dogs” and STX’s sixth weekend of “Bad Moms,” both with $6 million.
This is a success for STX, since “Bad Moms” has hit nearly $104 million and shown impressive staying power, becoming the studio’s first hit. That means expect more from STX.